The Pursuit
Behind Rule 1 Outdoors.
01.
At Rule 1 Outdoors, this isn’t a hobby, it’s a way of life. From sunup to sundown, we’re in the field, on the water, or behind the camera capturing the real story of the outdoors. Every trip is intentional, every move has purpose, and every story we tell comes from experience, not theory.
02.
We don’t take shortcuts or stage moments. What we do is grind, through early mornings, long hikes, bad weather, and the work most people won’t do. That’s what separates us. Grit is the foundation of everything we stand for, and it shows in every hunt, every cast, and every film we create.
03.
Our mission is to bring real outdoor stories to life. We show the chase, the misses, the lessons, and the moments that make it all worth it. We’re not here to create noise, we’re here to create connection through raw, honest storytelling that represents who we are and what we love.
04.
We believe every hunter and angler has a responsibility, to the land, the animals, and the generations coming after us. Conservation, ethics, and respect guide everything we do. The outdoors gives us purpose, and it’s our duty to give back to it.
05.
Rule 1 Outdoors is more than a brand, it’s a community of hunters, anglers, and storytellers who live for the pursuit. If you’re driven by the chase, fueled by passion, and grounded in purpose, then you’re one of us.